marketing-mix-modeling 开源项目推荐（162 个）

facebookexperimental /Robyn

Robyn是Meta Marketing Science的一个实验性、AI/ML驱动的开源营销组合建模（MMM）包。我们的使命是使建模知识民主化，通过创新激励行业，减少建模过程中的人为偏见，并建立一个强大的开源营销科学社区。

pymc-labs /pymc-marketing

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

sibylhe /mmm_stan

Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS

Nikhilkohli1 /Digital-Marketing-Analytics

This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analysis, Customer Segmentation, Recommendation Systems, and Social Media Analytics

google /doubleml-pipeline

Automated Double Machine Learning (DoubleML + AutoML) pipeline for causal inference — estimate incremental impact, CATE & ROI of promotions, pricing and media.

shakostats /Awesome-Marketing-Science

该项目在 GitHub 上没有填写描述

Better-Boy /Market-Mix-Modelling

This repository contains the code and explanation for market mix modelling technique in economics

SooyeonWon /customer_analytics_fmcg

Customer & Purchase Analytics using Segmentation, Targeting, Positioning, Marketing Mix, Price Elasticity

DoktorMike /dammmdatagen

Marketing Mix Modeling Data Generator

iamcici0424 /Marketing-Mix-Models

This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising response measurement.

takechanman1228 /marketing-science-in-python

Marketing Science in Python — a practical guide to marketing analytics, causal inference, marketing mix modeling, pricing, forecasting, and customer analytics.

edwinnglabs /karpiu

Karpiu is a package designed for marketing mix modeling by calling Orbit from the backend. Karpiu is still in its beta version. Please use it at your own risk.

annalectnl /weibull-adstock

Modeling adstock in media mix modeling using Weibull transformations.

abhinav1024 /Marketing_Mix_Modelling-MMM-

A Marketing Mix Modelling project for an E-Commerce company

annalectnl /ml-in-mmm

In this paper we researched the accuracy and usability of machine learning models for MMM analyses.

smmalik98 /MMM-PyMC3-Marketing

使用 PyMC3-Marketing 进行营销组合建模

RyanAugust /PySiMMMulator

PySiMMMulator is an open source Python marketing simulation package, which allows users to generate simulated data to use in testing Marketing Mix Models (MMMs).

getsimba-ai /simba-mmm

Simba — Bayesian Marketing Mix Modeling (MMM) platform. Media attribution, budget optimization, incrementality measurement, and scenario planning. Built on PyMC-Marketing. No-code, fully transparent, enterprise-ready.

lifesight /awesome-marketing-measurement

A curated, vendor-neutral list of tools, libraries, research, and resources for measuring marketing effectiveness — MMM, incrementality, causal inference, and attribution.

nitinjosephrepo /Marketing-Mix-Modeling-MMM-Using-Robyn

A New GeneratUsing Robyn aims to reduce human bias in the modeling process, esp. by automating modelers decisions like adstocking, saturation, trend & seasonality as well as model validation. Moreover, the budget allocator & calibration enable actionability and causality of the results