btyd 开源项目推荐（9 个）

pymc-labs /pymc-marketing

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

mursideyarkin /customer_lifetime_value_prediction

The main purpose of this repository is to model and forecast customer lifetime value.

valendin /give-blood-till-you-die

Demonstration of Probabilistic BTYD models

nasserboan /clvkit

Buy-till-you-die models for a non-contractual business, in Python that installs. Four dependencies, Python 3.11+, published estimates reproduced in CI.

abhishek-patnaik /customer-value-engine

Who comes back, what they're worth over the next six months, and where a retention budget should go. Cohorts, MBG/NBD + Gamma-Gamma CLV, budget optimisation, Power BI.

mihribansoykan /customer-segmentation-clv

Customer segmentation (RFM + K-Means) and 6-month CLV prediction on 1M+ e-commerce transactions: BG/NBD + Gamma-Gamma implemented from scratch vs. LightGBM, leakage-safe backtesting, revenue-at-risk analysis.

irenemarralii /Customer-Lifetime-Value-Prediction-Project

Customer Lifetime Value prediction comparing probabilistic BTYD models and machine learning for revenue forecasting and customer prioritization.

saulventura /BTYD

Measuring Customer Lifetime Value through Buy Till You Die (BTYD) model

FRA-0023 /Bayesian-Marketing-Engine

Bayesian Commercial Decision Engine: Google Meridian MMM, SHAP explainability, BG/NBD Customer Lifetime Value, and distributed Apache Spark churn pipelines.