media-mix-modeling 开源项目推荐（31 个）

pymc-labs /pymc-marketing

PyMC 中的贝叶斯营销工具箱。包含媒体组合（MMM）、客户生命周期价值（CLV）、购买至死亡（BTYD）模型等。

sibylhe /mmm_stan

Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS

shakostats /Awesome-Marketing-Science

该项目在 GitHub 上没有填写描述

leopoldavezac /BayesianMMM

(ml) - python implementation of bayesian media mix modelling with shape and carryover effect

workmagicio /workmagic-agent-plugin

Ask your WorkMagic marketing data anything — attribution, lift tests and budget plans in Claude, ChatGPT, Codex, Cursor, Copilot and Gemini.

alexhallam /media_mix_sim

Media Mix Model with simulated data and stan

guptasaumya /media-mix-modelling-analysis

Analysing the challenges and opportunities in Media Mix Modelling using sales and media spending time series data.

mpabon10 /A_Full_MMM_Guide

A self-contained Jupyter notebook covering Marketing Mix Modeling from theory to implementation, designed for data scientists.

Michaelrobins938 /attribution-assets

10-paper marketing science framework with 11 live dashboards. Bayesian MMM, causal inference, probabilistic identity resolution, and real-time streaming attribution. All papers published with Zenodo DOIs.

hitesh099 /pepsico-mmm-analytics

End-to-end Marketing Mix Modeling & Omnichannel Optimization — PepsiCo

freena22 /marketing-mix-model

A full-stack Marketing Mix Model (MMM) for a simulated DTC retail e-commerce brand (ShopNova), built from scratch in Python with an interactive React dashboard.

williambdean /mmm-geometric-intuition

Interactive version of Daniel Saunder's blog post

joeyarcisz /signalrig-mmm

Bayesian media mix model that shows its work: Stan model + dependency-free Swift engine with parameter recovery, holdout grading, and convergence gates

danzeroum /uncover-aegis-nif

🛡️ Hybrid data ingestion pipeline: Elixir concurrency + Rust safety via Rustler NIFs. Built for MarTech AI pipelines with PII sanitization and prompt injection detection.

cabsow11 /healthcare-mmm-pymc-marketing

Healthcare lead-generation Marketing Mix Modeling reference implementation with PyMC-Marketing, adstock, saturation, ROI/mROAS, Streamlit dashboard, and budget allocation.

Hafizadeel7266 /advertising-analytics-dbt

A production-grade dbt (Data Build Tool) project for advertising analytics with models, tests, snapshots, analyses, macros, and YAML documentation for DSPs (DV360, Amazon, TTD, Yahoo), ad servers (DCM), and Salesforce campaign data.

GlitchG /simple-marketing-mix-model

Lightweight Marketing Mix Model: adstock + saturation + regression. No Meridian, no PyMC — just numpy and scikit-learn. A simpler alternative to Google Meridian for quick MMM analysis.

Michaelrobins938 /mmm-project

Production-grade Bayesian Media Mix Model with adstock transformation, saturation curves, and budget optimization

jordandeklerk /mmmJAX

Stan-style Bayesian marketing mix modeling in JAX.

elkronos /mediamix

Feature engineering for marketing mix modelling and multi-touch attribution in R. Geometric and Weibull adstock, four saturation curves, carryover selected by cross-validation against your KPI, and customer journeys built from raw event logs.