claude-code-marketing-skills

Claude Code Marketing Skills

AI marketing skills for Claude Code, Cursor, Windsurf, and other AI coding tools. Audit SEO, analyze ads, research competitors, qualify leads — all from your terminal.

Free skills need no account. Premium skills connect your real data for $9/mo.

Built by Cogny — AI marketing infrastructure.

Quick Install

curl -sSL https://raw.githubusercontent.com/cognyai/claude-code-marketing-skills/main/install.sh | bash

Or manually copy the skills you want:

git clone https://github.com/cognyai/claude-code-marketing-skills.git
cp -r claude-code-marketing-skills/skills/* .claude/skills/

For Codex, copy them into your Codex skills directory:

git clone https://github.com/cognyai/claude-code-marketing-skills.git
cp -r claude-code-marketing-skills/skills/* "${CODEX_HOME:-$HOME/.codex}/skills/"

Free Skills (no account needed)

These skills work immediately using web search and public data:

Skill	Command	What it does
SEO Audit	/seo-audit	Full technical + content SEO analysis (enhanced with live Search Console + Bing data when connected)
Non-Commodity Content	/non-commodity-content	Interviews you for real client stories, refusals, and numbers — then drafts the non-commodity SEO brief Google actually ranks
Landing Page Review	/landing-page-review	CRO review with specific conversion recommendations
Competitor Analysis	/competitor-analysis	Research competitor positioning, ads, and market gaps
Ad Copy Writer	/ad-copy-writer	Generate ad copy variations for Google/Meta/LinkedIn
Lead Qualification	/lead-qualification	Research and qualify business leads against your ICP
GA4 BigQuery Schema	/ga4-bigquery-schema	Complete GA4 BigQuery export schema reference with query patterns
GA4 Event Implementation	/ga4-events	GA4 event model reference — recommended events, custom dimensions, validation
GTM Event Tracking	/gtm-setup	GTM dataLayer, triggers, variables, tag configuration, and debug mode
GAQL Reference	/gaql-reference	Google Ads Query Language syntax, fields, and common report queries
Conversion Tracking Debugger	/conversion-debug	Cross-platform conversion tracking troubleshooting (GTM + GA4 + Ads + Meta)
Meta Conversions API	/meta-capi	Meta CAPI setup — server-side events, dedup, event match quality
UTM Strategy & Builder	/utm-builder	UTM naming conventions, channel grouping rules, validation queries
Structured Data	/structured-data	Schema.org JSON-LD templates for rich results — all major types
Core Web Vitals	/cwv-audit	LCP, INP, CLS diagnosis and fixes with CrUX BigQuery queries
Google Ads Scripts	/google-ads-scripts	Google Ads Scripts patterns — automation, Sheets integration, MCC scripts
Website Migration Audit	/website-migration-audit	Compare production vs staging — SEO parity, content integrity, launch readiness (enhanced with Search Console data when connected)
Welcome Series Writer	/welcome-series	Generate a full 5-email welcome series from a brand URL — ready to paste into any ESP
Deliverability Check	/deliverability-check	Audit SPF / DKIM / DMARC / BIMI on your sending domain, with a prioritized fix order
Performance Max Launch Kit	/pmax-launch-kit	Build a full Performance Max campaign — asset group copy, search themes, audience signals, shot list — from a brand URL
GA4 Measurement Plan	/ga4-measurement-plan	Event taxonomy, parameters, custom dimensions, and key events — a GA4 spec built from a site URL
GTM Tracking Plan	/gtm-tracking-plan	GTM tags, triggers, variables, and copy-paste dataLayer snippets — a build spec from a site URL
Submit to agentlaunch	/submit-to-agentlaunch	List, launch, or register an AI agent on agentlaunch (a Product Hunt-style directory) and upvote agents via a public, no-auth REST API

Premium Skills (requires Cogny — $9/mo for all managed MCPs)

These skills connect to your actual ad accounts and email platforms via Cogny’s MCP servers:

Skill	Command	MCP Server	What it does
LinkedIn Ads Audit	/linkedin-ads-audit	LinkedIn Ads	Campaign structure, targeting, creative performance, spend efficiency
SEO Monitor	/seo-monitor	Search Console / Bing Webmaster	Track rankings, queries, indexing, core web vitals
CRM ICP Analysis	/crm-icp-analysis	HubSpot / Pipedrive / Upsales	Build data-driven ICP from closed-won deals, contacts, and companies
Sales Momentum Drivers	/crm-sales-momentum	HubSpot / Pipedrive / Upsales	Pipeline velocity, stage conversions, stuck deals, win/loss patterns
LinkedIn Micro Campaigns	/linkedin-micro-campaigns	HubSpot / Pipedrive / Upsales + LinkedIn Ads	Create precision-targeted LinkedIn campaigns from ICP data
Subject Line Lab	/subject-line-lab	Any connected ESP (Klaviyo, Mailchimp, Rule, Get a Newsletter, Brevo, MailerLite, SFMC, …)	Mine your last 100+ sends, find the subject-line patterns that actually lift opens on your list, and generate 20 tuned candidates
Winback Engine	/winback-engine	Any connected ESP (Klaviyo, Mailchimp, Rule, Get a Newsletter, Brevo, MailerLite, SFMC, …)	Find dormant subscribers, tier by historical value, draft personalized winback series per tier, flag suppression candidates
Pre-Send QA	/pre-send-qa	Any connected ESP (Klaviyo, Mailchimp, Rule, Get a Newsletter, Brevo, MailerLite, SFMC, …)	Pre-flight QA: merge tag fallbacks, broken links, spam triggers, CAN-SPAM compliance, mobile rendering
Email Report	/email-report	Any connected ESP (Klaviyo, Mailchimp, Rule, Get a Newsletter, Brevo, MailerLite, SFMC, …)	Auto-write the weekly/monthly email performance report in 3 formats — Slack, CEO email, board deck section
Revenue Audit	/revenue-audit	Any connected ESP (Klaviyo, Mailchimp, Rule, Get a Newsletter, Brevo, MailerLite, SFMC, …)	“Email growth consultant in a box” — finds missing flows, dormant high-value subscribers, under-segmented blasts, ranked by estimated $ impact
Drop-off Rescue	/drop-off-rescue	Any connected ESP (Klaviyo, Mailchimp, Rule, Get a Newsletter, Brevo, MailerLite, SFMC, …)	Find contacts stalled at funnel stages (abandoned cart, signed-up-but-no-trial, trial-but-no-convert), draft re-engagement emails, schedule sends — reruns weekly without double-sending
Community Pulse	/community-pulse	Discord (+ Crisp, YouTube)	Weekly digest — new joins, hot/dead channels, top contributors, lurker→active conversions, unanswered questions, 3–6 actions you can ship in 15 min
Google Ads Audit	/google-ads-audit	Google Ads	Account-wide audit across every campaign type — structure, budget, conversion tracking, wasted spend, ranked by estimated $ impact
Google Ads Monitor	/google-ads-monitor	Google Ads (+ Microsoft, Apple Search, OpenAI Ads)	Weekly health check — budget pacing, spend spikes, disapproved ads, conversion-tracking breaks — week-over-week
Performance Max Audit	/pmax-audit	Google Ads	Deep PMax audit — asset group strength, asset coverage, search themes, audience signals, brand exclusions
Search Campaign Audit	/search-campaign-audit	Google Ads / Microsoft Ads	Deep Search audit — quality score, match types, negative keyword gaps, search terms, ad strength
Shopping Campaign Audit	/shopping-campaign-audit	Google Ads	Deep Shopping / retail audit — feed coverage, listing-group granularity, wasted product spend
Demand Gen Audit	/demand-gen-audit	Google Ads	Deep Demand Gen audit — audience strategy, creative format diversity, fatigue, CPA vs goal
GA4 Audit	/ga4-audit	GA4	GA4 configuration + data-quality audit — key events, custom dimensions, PII, attribution, (not set) traffic
GA4 Monitor	/ga4-monitor	GA4 / Plausible / Fathom / Simple Analytics / Adobe	Weekly GA4 check — sessions, conversions, revenue, channel mix, tracking-break alerts — week-over-week
GTM Audit	/gtm-audit	GTM	GTM container audit — duplicate GA4 tags, orphaned tags, trigger coverage, Consent Mode, naming hygiene
GTM Monitor	/gtm-monitor	GTM	Weekly GTM check — diffs tags / triggers / variables vs last week, flags risky changes and unpublished drafts
Cogny Agent	/cogny	All	Full autonomous agent — scheduled analysis, strategy, execution

Marketing Engineer Stack — beta (requires Cogny)

One person wiring agents into a machine that runs experiments every week: researching the customer, building pages and creative, launching tests, and killing the losers. Inspired by Greg Isenberg’s Marketing Engineers playbook. Every agent reads one shared brain in the Cogny context tree. Every campaign carries an ID from the first ad to the closed deal. Every decision lands in a review queue that takes under a minute per item. Guardrails live in the tools: ads are created paused, outreach is drafted and never sent, and scheduled agents get pause-only grants.

Skill	Command	MCP Servers	What it does
Marketing Engineer	/marketing-engineer	All	The hub: setup, the Monday loop, one campaign end to end, scheduling agents with tool-level guardrails
Marketing Brain	/marketing-brain	Context tree + HubSpot + Stripe	Interview-built START-HERE, customer-fit, offers, voice, founder opinions, failed campaigns. Agents propose, humans promote
Customer Language	/customer-language	HubSpot	The exact words customers use for their problems, from CRM calls, meetings, notes and tickets, clustered by distinct company. Weekly
Campaign Ledger	/campaign-ledger	Google / Meta / LinkedIn / Bing / TikTok / X Ads, GA4, HubSpot, fibbler	Campaign IDs in every name and UTM, a naming audit, and one ledger joining spend → calls → deals → revenue
Buying Triggers	/buying-triggers	fibbler + HubSpot + Brave	Accounts with a fresh trigger (funding, hiring, launches, rising ad engagement). Drafts outreach only when the “event → problem → fix” sentence is sharp
Search Demand	/search-demand	Search Console + Bing + AI Visibility + Brave + Ahrefs	Pre-purchase questions from search and calls, what ChatGPT/Claude/Gemini/Perplexity recommend, and briefs for the most useful page or calculator per gap
Creative Engine	/creative-engine	Image Gen + Meta / LinkedIn / TikTok Ads	8–12 distinct concepts from customer words, images generated with real brand assets, uploaded paused and named ID_angle_format_vN
Ad Kill Rules	/ad-kill-rules	All ad platforms	A pre-declared evidence bar, enforced daily. Dry run, approved pause, or a scheduled pause-only script
Closed-Lost Revival	/closed-lost-revival	HubSpot + fibbler + Brave	The real reason for every lost deal plus a reopen condition, watched weekly. Drafts notes that quote the original call
Social Engine	/social-engine	LinkedIn Organic + X Organic + Brave + Discord	Listening, a weekly hook batch from founder opinions, approved-only scheduling, and organic winners promoted to paid
Performance Memo	/performance-memo	fibbler + HubSpot + Stripe + Fortnox + ad platforms	The Monday memo: spend → qualified calls → deals → churn per campaign, every line ending in keep / kill / change / test

CRM: HubSpot is the default (read-only). Salesforce, Pipedrive and Attio map onto the same jobs through the CRM layer in /marketing-engineer.

Beta: these skills are tested live on Cogny Cloud with Google Ads, Meta, X, GA4, GTM, Search Console, Bing, Mailchimp, Get a Newsletter, Stripe and Discord. Other integrations are built from the Cogny MCP proxy source but haven’t run against real accounts yet. If something breaks, open an issue.

Start here: /marketing-engineer setup → /marketing-brain → /customer-language. Add the next agent only once you trust the last one.

Setting up Premium Skills

1. Sign up at cogny.com
2. Connect the accounts you use. Skills pick whichever provider in a category is connected (see Supported integrations)
3. Add Cogny to your .mcp.json:

{
  "mcpServers": {
    "cogny": {
      "type": "http",
      "url": "https://app.cogny.com/mcp"
    }
  }
}

4. Claude Code will open a browser for OAuth login on first use.
5. Run any premium skill — your AI now has direct access to your marketing data.

On Solo, skills record what they find with create_finding. On Cloud, they use tickets (create_ticket) and can also use BigQuery, scripts, automations and image generation. Every skill handles both plans.

Supported integrations

Skills are written against jobs (“ad-level spend”, “campaign report”, “lost deals”), not one vendor. A skill runs on any connected provider in the category and reports each one separately when several are connected.

Category	Providers
Paid search	Google Ads, Microsoft Ads (Bing Ads), Apple Search Ads, OpenAI Ads
Paid social	Meta Ads, LinkedIn Ads, TikTok Ads, X Ads, Reddit Ads, Snapchat Ads, Bidtheatre
B2B attribution	Fibbler
Web & product analytics	Google Analytics 4, Plausible, Fathom Analytics, Simple Analytics, Adobe Analytics, Microsoft Clarity, PostHog, Mixpanel, Segment, AppsFlyer, GrowthBook
Tagging	Google Tag Manager
SEO & AI search	Google Search Console, Bing Webmaster Tools, Semrush, Ahrefs, AI Visibility (ChatGPT / Claude / Gemini / Perplexity), Brave Search
Email	Klaviyo, Mailchimp, Rule, Get a Newsletter, Brevo, MailerLite, Drip, Braze, Salesforce Marketing Cloud, Symplify
CRM & forms	HubSpot, Pipedrive, Upsales, HubSpot Forms
Organic social & community	LinkedIn Organic, X Organic, YouTube, Discord, Crisp
Ecommerce	Shopify, WooCommerce, Abicart, Litium, ShipStation
CMS	WordPress, Webflow, Ghost, Framer, Wix, Sanity, Contentful
Billing & finance	Stripe, Fortnox
Creative	Image generation (Cloud)

The routing rules every skill follows (tool names, plan differences, choosing a provider, same-job tables) are in skills/marketing-engineer/references/mcp-routing.md.

How It Works

Free skills use WebFetch and WebSearch to analyze publicly available data. No accounts or API keys needed.

Premium skills use Cogny’s MCP gateway, which federates 60+ integrations through the Cogny MCP proxy. Your AI runs locally (Claude Code, Cursor, Codex, etc.), and Cogny holds the credentials and serves the data.

Your Claude Code ──MCP──> Cogny MCP gateway ──> Cogny MCP proxy ──OAuth/Token──> Google Ads / Meta / LinkedIn / TikTok / Reddit / …
    (local)               app.cogny.com/mcp     (hosted)                         GA4 / Search Console / Semrush / Ahrefs / …
                                                                                 Klaviyo / Mailchimp / Brevo / HubSpot / Shopify / …
                                                                                 (your accounts)

Every connected integration appears as mcp__<Integration>__<tool>, e.g. mcp__Google_Ads__tool_execute_gaql. With the server registered as cogny in .mcp.json, Claude Code shows that as mcp__cogny__mcp__Google_Ads__tool_execute_gaql, which is the form the skills use. Old names like mcp__cogny__google_ads__… are no longer served.

Results

GrowthHackers.se — +271% organic clicks in 3 weeks

Connected Search Console and Bing Webmaster Tools via Cogny MCP. Ran /seo-audit + /seo-monitor after a site migration.

Metric	Before	After
Organic clicks	baseline	+271%
Click-through rate	0.29%	0.66%
Search impressions	baseline	+60%
AI citations (Bing Copilot)	baseline	+154%
PageSpeed score	78	97

“Cogny gave Claude Code eyes into our actual search data. The audit caught things we’d never have found manually.” — Yi Li, CEO at GrowthHackers

Read the full case study →

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Got results? Open an issue and we’ll feature you here.

Contributing

PRs welcome! See individual skill files for the format. Skills should include:

• YAML frontmatter with metadata
• Clear step-by-step instructions
• Specific queries/actions (not vague recommendations)
• Example output format
• Read-only tools in allowed-tools. Write tools (pause, create, send, schedule) prompt the user.

Tool names are checked against the real Cogny MCP surface:

# Regenerate the catalog from the Cogny monorepo (services/mcp-proxy)
python3 scripts/build-mcp-catalog.py ../cogny/services/mcp-proxy/src/servers

# Check every mcp__cogny__… reference in skills/
python3 scripts/check-tool-names.py

License

MIT