marketing-skill
Built by Artur Ferreira @ The GEO Lab · 𝕏 @TheGEO_Lab · LinkedIn · Reddit
Marketing skill for Claude Code — campaigns, funnels, ad copy (Google/Meta/LinkedIn Ads), personas, positioning, go-to-market strategy, StoryBrand/$100M Offers/AIDA/PAS frameworks, UTM tracking, A/B testing, CRO, and email marketing.
Who This Is For
- Startup founders who need marketing strategy without hiring an agency
- Marketing teams who want Claude to produce campaign-ready deliverables
- Freelancers managing multiple client campaigns
- Anyone launching a product who needs a structured go-to-market plan
What Makes This Different
Generic marketing prompts produce generic strategies. This skill encodes real frameworks used by practitioners:
- ✅ 10+ marketing frameworks — StoryBrand, $100M Offers, AIDA, PAS, BAB, PPPP, 4Ps, Jobs-to-Be-Done, AARRR, ICE
- ✅ Ad copy templates — Google Search Ads, Meta Ads, LinkedIn Ads with platform-specific best practices
- ✅ Email marketing — welcome sequences, cart abandonment, cold outreach, subject line formulas, deliverability
- ✅ UTM tracking — naming conventions, attribution models, cross-channel measurement
- ✅ A/B testing framework — hypothesis formation, sample size, statistical significance
- ✅ CRO playbook — landing page optimization, form optimization, checkout flow
- ✅ Persona templates — structured buyer persona and ICP (Ideal Customer Profile) creation
- ✅ Production-tested — part of the The GEO Lab toolkit for AI-assisted content operations
Install
# Clone
git clone https://github.com/arturseo-geo/marketing-skill.git ~/.claude/skills/marketing
# Or install all 12 skills at once
git clone https://github.com/arturseo-geo/claude-code-skills.git
cp -r claude-code-skills/skills/marketing ~/.claude/skills/
File Structure
marketing-skill/
├── SKILL.md — Core skill: campaigns, personas, messaging, CRO, funnels, psychology
├── references/
│ ├── frameworks.md — StoryBrand, $100M Offers, AIDA, PAS, BAB, PPPP, 4Ps, JTBD, AARRR, ICE
│ ├── ad-copy.md — Ad copy templates for Google Search, Meta, LinkedIn Ads
│ ├── email.md — Email sequences, cold outreach, subject lines, deliverability
│ └── analytics.md — UTM tracking, attribution, KPIs, A/B testing, reporting
└── .github/ — Issue templates and PR template
Contributing
See CONTRIBUTING.md for guidelines. PRs welcome.
Built and maintained by Artur Ferreira · Part of the The GEO Lab toolkit · MIT License
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